Who am I?
What do I do?
Whom do I cater to?
3 of the most important questions a brand should answer for itself before starting the visualization process. A brand is a personality in itself. Its presence is like a fingerprint, unique.
We start the process of building a brand with thorough research of the brand based on the initial questions. After defining the brand position, we move ahead with designing the brand identity. A logo is the first impression of your brand to your customers, it is also the one image by which the brand is judged. Before the brand or its products and services reach the consumer, the logo does. It is also the one mark that differentiates the brand in its competitor market thus requires precision and aesthetic value.
Alongside creating the brand identity, we curate the brand's strategy to present itself in the market. Part of strategy design is the brand literature which resonates with the brand language and voice as it is to be perceived by its target audiences.
Based on the brand requirement the brand language is interpreted into packaging collateral print and digital media collaterals.
In today’s date, the two main podiums for brand presence are Website and Social Media. We excel in creating and adapting the brand language and strategy into a seamless user experience through both platforms. Based on the brand, product/service, and target consumer we carefully select the best possible platforms and design the content for best traction.
The marketing game has become 100% visual-oriented. Selling a brand in the market has become equivalent to narrating a story through images and videos. We specialize in production design customized to fit a brand and tell their story in a glimpse.
In one line, we take your idea to a plan and execute it to perfection.
CURATE. CRAFT. COMMUNICATE.